Americans compete with automated bots for best deals this holiday season: “It’s not a good thing for society”
Be it calculating shipping costs, offering a discount on the cart total, or simply sharing return/exchange policies to ease their anxiety, a chatbot can handle it all to prevent cart abandonment. The two things each of these chatbots have in common is their ability to be customized based on the use case you intend to address. If you’ve been using Siri, smart chatbots are pretty much similar to it. No matter how you pose a question, it’s able to find you a relevant answer.
However, as the popularity of e-commerce has grown, so has the competition for buyers’ attention. To stay ahead of the game, many online retailers are turning to shopping bots – automated software programs that can help them optimize their sales and marketing strategies. Shopify offers Shopify Inbox to ecommerce businesses hosted on the platform.
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They are set up with some rule-based tasks, but can also understand the intent and context behind a message to deliver a more human-like response. Smart chatbots are one step ahead of the logical chatbots above. They’re designed using technologies such as conversational AI to understand human interactions and intent better before responding to them. They’re able to imitate human-like, free-flowing conversations, learning from past interactions and predefined parameters while building the bot. To be able to offer the above benefits, chatbot technology is continually evolving. While there’s still a lot of work happening on the automation front with the help of artificial technology and machine learning, chatbots can be broadly categorized into three types.
AI assistants can automate the purchase of repetitive and high-frequency items. Some shopping bots even have automatic cart reminders to reengage customers. Currently, conversational AI bots are the most exciting innovations in customer experience. They help businesses implement a dialogue-centric and conversational-driven sales strategy.
Learn How Bots Target Online Shopping
Like in the example above, scraping shopping bots work by monitoring web pages to facilitate online purchases. These bots could scrape pricing info, inventory stock, and similar information. What all shopping bots have in common is that they provide the person using the bot with an unfair advantage. If shoppers were athletes, using a shopping bot would be the equivalent of doping. Online stores, marketplaces, and countless shopping apps have been sprouting up rapidly, making it convenient for customers to browse and purchase products from their homes.
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